New social media campaign to support vaccine roll-out launched

A new collection of Facebook frames and Instagram GIFs are available to use on social media platforms to help you show support for the COVID-19 vaccine roll-out. You can now update your profile to show “I’ve had my vaccine” or make a pledge: “I will get my vaccine” when their time comes.

The new initiative allows users to update their profiles with a range of specially designed profile frames and graphics. Famous faces including British designer Zandra Rhodes and actor Brian Blessed are among those set to join in with the campaign.

During the pandemic social media has been a vital tool for people to connect and share updates with their loved ones. The new collection of graphics will allow people to celebrate getting the vaccine with their family, friends and followers and say thank you to the hard work of our NHS heroes.

The designs launched today include artwork featuring the NHS, the Premier League, British favourite the Beano and beloved author, artist and illustrator Charlie Mackesy, who have all helped create images for those that wish to show their support for the vaccine roll-out.

The range of new Facebook frames and Instagram GIFs are ready to use on social media and are also available in 13 languages so that people from communities all across the UK can support the campaign. The campaign aims to reach tens of millions of people across the UK as the roll-out continues over the next few months. These will be the first in a series of graphics created for a range of platforms that will launch over the coming months.

The roll-out of the COVID-19 vaccine is the largest medical deployment in UK history. Over 16 million people have now received their first dose of the vaccine across the UK, and this week people in priority groups 5 and 6 started to receive their jabs as the roll-out expands further.

NHS England’s Primary Care Director and London GP Nikki Kanani said:

I’ve seen first-hand the enthusiasm for being protected when vaccinating people against coronavirus, and it’s great people have a new way of showing support for the roll-out online – it’s vital everyone is confident to have the vaccine when it is their turn to do so. Vaccines are safe, simple and effective, and word of mouth is a great way of communicating that message so that our friends, family and loved ones are encouraged to take up the jab.”

How-to guide to using Facebook frames and Instagram GIFs

Facebook frame: desktop

To add one of the COVID-19 vaccine frames to your profile picture:

  1. Go to
  2. Search for the ‘NHS Covid Vaccine’ frames and select the one you want to use
  3. Click ‘Use as Profile Picture’ in the bottom right of the screen to save

Facebook frame: in-app

To add one of the COVID-19 vaccine frames to your profile picture:

  1. Open your profile in the Facebook app
  2. Click your profile picture
  3. Click ‘Add frame’
  4. Search for the ‘NHS Covid Vaccine’ frames and select the one you want to use
  5. Click ‘Use as Profile Picture’ to save

Instagram GIPHY

To use one of the COVID-19 vaccine instagram stickers (from GIPHY) on your Instagram story:

  1. Open instagram and add to your story – take a new picture or use a photograph or video of your choosing
  2. From your instagram story, tap the ‘add media’ button, or swipe up to add Stickers from GIPHY
  3. In the search bar, use the search term ‘NHS Covid Vaccine’ and select a sticker of your choosing (scroll through the options to find the one you want to use)
  4. Position this on your story image or video
  5. Use the hashtag #CovidVaccine if you wish, then post