Baby loss awareness week. 9-15 October Blue and oink ribbon.

Baby Loss Awareness Week

October 11, 2021

Baby Loss Awareness Week 2021 is taking place from the 9th – 15th October. Baby Loss Awareness Week raises awareness of pregnancy and baby loss in the UK.

Throughout the week, bereaved parents, and their families and friends, unite with others across the world to commemorate the lives of babies who died during pregnancy, at or soon after birth, and in infancy.

Led by Sands, the Baby Loss Awareness Alliance is a collaboration of more than 100 charities working together to break the taboo and drive improvements in policy, bereavement care and support for anyone affected by the death of a baby.

People sharing their stories of baby loss can help those affected know they are not alone and to find support. Read about the experiences of bereaved parents, family members and friends affected by pregnancy or baby loss at;

Sands and the Natwest group will air free virtual panel discussions throughout the week which will be streamed live on the BLAW Facebook page .

Topics for daily panel discussions:

  • Monday 11 October – Looking after those who provide care and support and those on the frontline
  • Tuesday 12 October  – Looking after siblings (children and adults)
  • Wednesday 13 October – Looking after partners
  • Thursday 14 October  – Looking after each other as a community (including the workplace)
  • Friday 15 October – Remembering your baby and Wave of Light

‘Follow’ the BLAW Facebook page to view discussions and get updates during the Week.

Baby Loss Awareness Week culminates with the global Wave of Light on the 15th October, which is also recognised as International Pregnancy and Infant Loss Remembrance Day.

Join the global Wave Of Light at 7pm local time on Friday the 15th October. Simply light a candle and leave it burning for at least 1 hour to remember all babies who have died too soon.

Support for you: 

The Sands National Helpline provides a safe, confidential place for anyone who has been affected by the death of a baby. Whether your baby died long ago or recently, Sands are here for you. The helpline can offer both emotional and practical support to parents, grandparents, family, friends, professionals and anyone else affected by baby loss. 

Sands Helpline – 0808 164 3332 or email:

Find more support information and organisations who can help at: Support for you – Baby Loss Awareness Week (